A UK based, award winning designer maker; I create high end, custom designed decorations and props for retailers and design savvy individuals.
I work directly with couples who are planning their own weddings and professional planners and stylists who are pulling together a specific look for their clients.
Teaming my passion for design and creativity with 12+ years of industry experience, I work on complete projects from concept, design and research to production, manufacture and installation. My background is in VM (visual merchandising) and retail display design which requires a range of design disciplines from graphic design to 3D modelling.
I love the process but the real satisfaction comes when I see a project through to completion at an event or on site. My aim is to instil confidence throughout and see elated faces at the end result.
I understand your vision; I have worked on a wide range of design briefs and have a keen eye for design. I have a knack for understanding what you’re after, even if you’re not quite sure yourself!
I am reliable and have a practical approach to problem solving. Props and decorations are beautiful but also considered and well designed to ensure installations run smoothly.
I have worked on a wide range of briefs during my career; a selection of which can be seen on my portfolio page.
"Thanks to Laura for absolutely nailing the brief for a showpiece hanging installation with geometric and mid-century modern influence.
With matching geo-gem tree centrepieces, min favour boxes, table name holders and much more. Paper genius."
"I love styling with Laura's creations at weddings"
"I just received the flowers! They are just amazing!!
I love everything and all my colleagues are impressed by the beauty and precision."
“I am lucky enough to have known Laura and her paper wizardry for a while now and am always delighted to get a chance to work with her. Laura’s paper creations are astounding in their detail, accuracy and beauty. Laura’s eye for detail and colour is second to none - you need her in your life!”
“I saw her work on Love My Dress and after further investigation of her website I couldn’t have my wedding without some of her lovely creations!”
"Laura is brilliant to work with. She encouraged me and put me at ease when I was anxious about wedding planning. Laura is dependable and kept in great contact throughout the wedding preparations. She is very creative and did a wonderful job styling my reception. I cannot recommend her enough!!! Thanks Laura!!”
“Just wanted to say thank-you for the invites, order of service, table plan, guest names and cake decorations. Everybody commented on how lovely they were. You are so clever, you seemed to know exactly what I wanted with minimal guidance. Everything tied beautifully together”
“Laura’s passion to make the perfect decorations for our wedding was amazing, she was very attentive and made sure everything was just perfect. Laura made the effort to travel to our venue to hang the dream catchers and tassels in our sperry tent personally and they certainly made our venue have that WOW factor! She’s such a creative wonderful lady and I am so pleased we had the honour of having some of her creations at our wedding. Thank you Laura”
"We are complete overwhelmed with the intricacy and quality of the product you have sent us. We are so excited to show them off to our guests"
This is a loose outline of my services, please visit my design process page if you would like more detail on what it might be like to work together.
RESEARCH / IDEAS
All ideas start with a conversation and perhaps a Pinterest image or a sketch. I work with you to pull together a coherent scheme/event/installation that conveys yours or your brand’s taste and personaility.
DESIGN / MANUFACTURE
The design stage varies depending on the project. For a wedding styling job, we might start with a mood board and a site visit to brainstorm what is possible. Or, for a hanging installation, site measurements and a spark of an idea can lead to a final design and drawings.
I manufacture almost all of the props in-house. My background means I have a wide knowlege of manufacturing capabilities and am also used to working with other suppliers such as wood workers and laser cutters. I will liaise directly with them to enure the end result is perfect.
INSTALLATION / STYLING
After years going up and down ladders in stores and mock shops, I am phased by very little! I am organised and experienced at planning tight scheduled installs. A self confessed perfectionist with a practical approach to solving any problems that might pop up on the day.
After graduating with a degree in Contemporary Furniture Design, I embarked on a career in VM and retail display. Starting out as a mannequin and window display dresser for a large high street brand, I worked my way up through design agencies where I designed the decorations and props that I had previously installed.
This commercial experience has proven invaluable to me. During my agency years, I expanded my knowledge of manufacturing and learnt about efficient workflow and how the two need to tie together with creativity for the best results.
I have been an avid crafter since childhood and, like a lot of others who are involved in the world of weddings, my journey to working for myself started with my own wedding back in 2012.
It allowed me a creative freedom that could sometimes be missing at work. Our wedding was published and so it began! My skills and style have developed a lot in the intervening 6 years but our wedding will always be ours.
I left my last full-time employed job as a the Window Design Manager at another high street brand’s head office 5 years ago when my orders increased to a point where juggling the two became impossible and I haven’t looked back!
We have recently moved out of London and bought our first house by the sea, in Hastings. It’s full of mid century gems that we have been collecting for the past 10+ years. I am a real home bird and in my happy place on our sofa with a coffee and my husband, Mike, while our daughter Ada potters about. If I’m lucky, I also have that knitting project that I started in my pre Mum days!